For a better user experience
Good usability of products is a central component of a positive user experience and also ensures safety, accessibility and sustainable use. Good usability reduces costs and has a positive impact on brand and customer satisfaction. For example, it reduces calls to the hotline or operating errors. Usability management is therefore a natural part of our design process and we are happy to support you in optimizing your products and services.
Human Factors Engineering
Using the methods of Human-Centered Design, we systematically support our customers in their usability management. This includes the selection of suitable partners, the planning of appropriate measures and methods (e.g. co-creation workshops, heuritic or formal evaluations of concepts) as well as the construction of demonstrators and prototypes. We accompany you through the entire process, from the preparation (including the definition of target groups and questions), to the implementation, to the concrete evaluation and definition of further steps. If required, we complement all measures with personal coaching and training.
In all our projects we observe and interview users, develop prototypes and test them in different iteration stages. The results flow directly into further development and also help to understand the real requirements and to design better products. We often work together with specialized usability service providers, because we believe that neutral and unbiased work is the be-all and end-all of quality assurance. In all of this, we pay attention to a systematic approach that helps to keep an eye on the “big picture” in the jungle of guidelines, standards and details.
Accessibility & Universal Design
In addition to usability, accessibility is an essential aspect of ergonomics. The topic is becoming increasingly relevant from a company’s point of view, as legislators are demanding corresponding implementation in software and web applications: The European Accessibility Act (EAA) has already been in force since 2019, and its regulations must be implemented by 2025. The abilities of people who use a product can vary greatly. Users not only have different levels of competence in handling different technologies; physical impairments, for example, must also be taken into account.
Accordingly, it is important to consider the topic of accessibility based on defined guidelines in the design and development process. For various customers, we have implemented the topic of accessibility for their web applications based on the legal requirements and pay attention to the integration of appropriate criteria early in the design.
Usability Management with Iconstorm
World Usability Day Frankfurt
World Usability Day is a global day of action that focuses on the topics of usability and UX. Since 2015, Iconstorm invites in cooperation with DB Systel to the Frankfurt branch of the event and curates its topical scope as well as the talk program. Learn more about the WUD Frankfurt on its official website.
You are looking for a reliable partner for your usability management? Feel free to get in touch.
Jochen Denzinger is a specialist for product design at Iconstorm. His work focuses on hybrid products, UX design, interaction and interface design as well as innovation and product development processes. Jochen has overarching experience working with many different industries and is happy to help you with your request.
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