Sustainable and Meaningful Business Models
Digitization, climate change, new forms of work and use patterns: Today, a profit-first orientation is rarely sufficient to develop sustainable business models. That’s why we bring together the methods of business design with other approaches. We design sustainable innovation in a co-creative process that helps position your organization for the future.
Iconstorm White Paper
Sustainable Business Design
Shape a future-ready business with Strategic Design
- Use proven Business Design methods to develop sustainable business models.
- Create Meaningful Innovation using the Strategic Design framework.
- Including an expert interview, a case study and our favorite practice tips.
Sustainable Business Design: Future-ready innovation by co-creation
Our approach to innovation
At Iconstorm, we look at innovation from a holistic perspective. Innovation should create value for people to change their lives for the better. In the past, many trend-setting innovations have shown that the behavioral changes they bring about must also be in harmony with our world and their context of use. After all, this is the only way they can hold their own on the market in the long term. For this reason, innovation at our company does not follow a “profit-first” philosophy, but a “value-first” philosophy that considers aspects of the entire product ecosystem and its life cycle.
This includes working with new methods such as the Triple Layered Business Model Canvas, looking at problems through the lenses of circular economy and systems thinking, as well as a design process that relies on co-creation and the involvement of many different people in finding solutions. There are two key opportunities in this approach: exploring complex problems can lead to amazing ideas and breakthrough innovation; and the open approach benefits everyone involved in the process.
We integrate Business Design with other areas of expertise
Business Design: Methods and Impact
Successful Business Design Methods
A product idea needs the right business model. That’s why Business Design is an important part of our Strategic Design Framework. This means that we test prototypes with a fitting business model, either as a service or in co-creation with your team. In the process, organizational silos are broken down and the project unfolds a transformative effect that can advance your company. Thus, you ensure that your idea develops to the benefit of all parties involved, i.e. the customers, the company and its employees as well as third parties.
Business Design with Iconstorm
Start a project with us
Do you need support for your project from experienced business designers? Or maybe you are just starting out? We work with successful large and medium-sized companies as well as startups, and can certainly help.
Workshops, sprints, seminars
In co-creation workshops, seminars, webinars or sprint formats, we work with your team on one of your current problems. In doing so, we develop the business design competence of the participants, tailored to your needs. We will find the right format together.
Michael Geiss is a member of the management team at Iconstorm. He is an expert in strategic management and business design.
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