Learning by doing: Increase your innovation capacity with a Strategic Design Sprint
A Strategic Design Sprint will help you reach new heights in terms of your innovation capacity. To keep up with the pace of technological advance, spotting the right opportunities and acting on them is a necessity. In turn, this requires processes that help harness hidden information and untapped skills. Everyone in your organization needs to feel engaged and empowered to contribute. Making innovation part of your business development strategy is a big endeavour that needs a suitable organizational structure to be successful. To this end, our Strategic Design Sprint will help you to build a culture in which information and knowledge are shared freely by everyone, and human-centered process patterns support high connectivity across all departments.
Time-boxed design process
An optimized sprint process with two convincing results
A typical Strategic Design Sprint consists of four phases: Explore, Define, Develop, and Deliver. Explore stands for discovering and scouting the problem space, Define for focusing on new insights and questions. Develop means the rapid modelling of ideas and solutions, and Deliver their realization in practice. The methods and tools of our Strategic Design Framework support this process. At the end of your sprint, you will have two concrete deliverables: a convincing, tested prototype and a matching business model. This ensures that your sprint achieves concrete results suitable for further use, as well as informing and integrating other organizational units. The format is deliberately kept simple and your team can adapt it to its needs.
Building a knowledge-sharing culture
Trust, engagement, and loyalty are the currencies that enable a team to share knowledge. The key to building them is to empower and develop every one of its members. That is why our Strategic Design Sprint creates a space for testing, adapting, and utilizing proven design tools. Processes typical for design meet processes established in your organization. The coordinated encounter of working, thinking, and cultural patterns leads to new forms of collaboration, enabling your team to foster its individual members’ personal and professional development. During this process, the Strategic Design Sprint cultivates a positive energy that will drive you to promote its use throughout your organization. Thus, it is not only an efficient approach to meaningful innovation, but also to ensure everyone’s support for the result, including its market launch and beyond.
A transformative process
Culture-forming variables included
Sprint formats that organize teamwork are not uncommon. What is special about strategic design sprints, however, is that culture-enhancing measures can be deliberately integrated into the work. For the personal and professional growth of the participants, principles like learning-by-doing and phases of reflection are anchored in the process and are methodically promoted. Strategic Design is therefore also a transformative approach that aims for a targeted development of design competence in your team. This process can be controlled by the team itself, resulting in an open and conscious engagement with the character of the format.
Strategic Design Sprint in practice
A process that can be customized according to your needs
The Strategic Design Sprint runs according to a schedule that can be adjusted at every stage of the process. Based on the free-climbing metaphor, the theme of the sprint is first introduced in a basecamp meeting (pitch) where the team (5 to 8 people) also settles organizational matters. Availabilities, main tasks, procedures and timings are defined and special tasks for individual members are assigned. The team then proceeds through the individual phases of the design process described above. Depending on the team’s level of maturity, the members can define reflection phases, present and introduce new methods, develop improvements to existing processes, as well as check and promote the team’s self-concept. One sprint cycle (rope) takes either two or three weeks. At its end, the result is made public and presented in a further pitch meeting.
Strategic Design Sprint: Learn more
Interested in further information?
Interested in realizing a project using the Strategic Design Sprint?
Learning by doing: we offer our Strategic Design Sprint as an immersive learning experience in the context of a transformative innovation project, tailored to your current needs, vision and culture. If you want to know more, feel free to get in touch.
Do you want your team to get involved with the decision?
Following the idea of a barcamp, we have developed a format in which teams can gain first experiences with Strategic Design together. This gives potential participants more certainty about whether and how the format can be applied in their own company.