Thinking by Doing: A new path towards innovation
Seeking real innovation means leaving old think patterns behind and taking new paths. To take this leap, design can play one, if not the decisive role in the innovation process. Designers bring methods to a project that are not “only” solution-oriented, but that also open up the possibility to arrive at completely new ideas. Through efficient prototyping, exactly the right one of these is then identified and its integrability within the organization is ensured. As designers, we have shown in many projects that we can support multifunctional teams as a driving force with our special approach and skills to this end.
The design process at Iconstorm
In four phases towards meaningful innovation
Developing the next generation of products, services and experiences requires the ability to move beyond conventional or incremental thinking patterns. In the field of design, this becomes possible, as it brings together thought and action, thus making a decisive contribution on the path to meaningful innovations. In the design process, we use our instruments in four phases, each of which we tailor to the individual requirements of the project. At the end of the process, we develop a business model and an experimental prototype, which together ensure further use of the results in subsequent processes in the organization.
How design culture leads to innovation culture
Learning to love problems
Today, innovation projects always involve the management of complex problems. A meaningful innovation must bring together technological feasibility and economic viability, but also overcome contextual challenges posed by its users. And when aspects such as sustainability or the climate are added, the search for a solution quickly becomes chaotic. A design project is about not only accepting this uncertainty, but taking advantage of it. Its focus is the gradual approach towards a solution that is more than just an idea. Rather, it is a convincing prototype that enables us to experience an idea in the real world. This gradual process is fundamental to the design culture we have embraced – and it is a major reason why design enriches the innovation process.
Design driven innovation with Iconstorm
Systematically creating new products and services
In our projects, good ideas turn into great products, services and customer experiences. To find the right one, we carefully weigh all ideas against each other. We find out which product corresponds to the positioning of your brand and can also hold its own in the market. On top of that, we clarify what performance we can expect in the short and long term and what customer needs the product must meet today and in the future. We also determine which design focus offers the greatest opportunities: is it a new technological solution or rather a new product experience? This is how we finally determine which idea promises sustainable success and is worth investing in.
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Finding and designing radical solutions
Our teams use their expertise to ensure that even ideas that sound like science fiction can find their way into the real world. Contact us if you would like to find out how design as a strategic instrument can enrich your innovation project.
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Immersion with the subject matter, approaching a problem from several angles, tracking down analogies, analysing trends and conducting research. If your team is looking for reinforcements in the area of research, we can offer methodically reliable and professional support.
Value Proposition Design
With this systematic approach, we clarify the important question of the Why of a product. What real problems does it solve and how, and what unique advantages does it offer? Many methods of user-centered design can make valuable and valid contributions to this process.
The convergence of design and development has become part of our creative process. Prototypes fulfill key functions in this process. They help to validate assumptions, regardless of whether they relate to the human context, technical feasibility or economic viability. Prototypes can be produced in different qualities and allow a different degree of interaction. Talk to us if you want to convincingly present an idea – even a completely new one.
Customer insights & Usability Management
We ensure that the customer perspective is efficiently made available and validated throughout the development process. The systematic collection, documentation and prioritization of user and usage requirements helps to keep the specific needs present and accessible in the development project right up to the final test.
Anticipating the future is one of the most important economic skills, but in today’s business world it is unfortunately often neglected. With our approach, we enable clients to make their future more tangible by grasping contexts and drawing up scenarios. In this way, joint projects raise awareness processes and the readiness for change.
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