design thinking & business innovation – iconstorm strategic design framework

designing your future business

A meaningful innovation is a new solution for a relevant problem. To cover the overall experience, this core concept needs to be wrapped up in hundreds of supporting ideas.

proven design thinking methods for meaningful innovation

Meaningful innovation
A meaningful innovation solves a human problem while generating business value in a way that is technologically feasible and works flawlessly.

Vision, Mission & Culture
Design Thinking, Lean UX and supporting processes work in combination.

Flexible Mindsets
In the creative process, the mindset regularly switches between creating variations and ideas (divergent thinking) and choosing and focussing on the resulting solutions (convergent thinking).

Holistic Thinking
All factors relevant for customer satisfaction must be present in the project mindset.

Modelling the value proposition
Using proven design strategies, product offerings and business operations are matched to customer jobs, gains and pains.

Business Design Principles
The efficient design of business strategy is driven by empathy for user needs and matching product solutions.

As a digital design agency since 2004, we are trained to create ideas, know how to listen to customers, and are routinely reframing problems to quickly advance projects. Dealing with a variety of stakeholders with different interest and influence, we keep projects focused and moving forward.

innovation workshops and design method coaching

Impressions from a Design Thinking Workshop at client’s office.

DESIGN THINKING, business design and digital transformation

creating a culture of digital design in action

We have learned, that it needs coaching – not teaching – for creativity, human-centricity and entrepreneurship to create lasting change. With our hands on approach, your creative talents lears to take risks, push borders, explore and ideate like never before – championing creative challenges and creating wide acceptance in the organization.

our offers

It takes grit, good spirit and some guts to innovate.
michael geiss

business designer & member of the iconstorm board

SEND E-MAIL+49 69 153201801

Are you facing strategic design challenges or have immediate projects that require a perfectly qualified senior team? We cover all stages from early product ideation to User Experience, UI Design, icon design and styleguides. We are happy to help organizations large and small achieve their full potential in digital product design.

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