Increased customer value and better user experience
For over 15 years the Iconstorm team has been designing high quality digital products. We increase the benefit and customer value of your applications, both on enterprise level (e.g. e-mail clients) and in highly specialized areas (like medical technology). We optimize them for all devices and platforms and also according to the requirements and abilities of the users.
Using Human Centered Design to increase customer value
The digital transformation has changed the expectations placed on products in a lasting way. The focus is no longer only on technological possibilities, but more so on the skills and needs of the users, which must be integrated into the product development process. The analysis of usage data as well as methods of social and behavioural research make this possible today. Iconstorm has been a successful pioneer within this transformation since its founding: We design products that balance human, technological and economic requirements; most, but not all, are digital or firmly integrated with a digital platform. Accordingly, our design processes and thought patterns are heavily influenced by this new context. We have advanced the Human Centered Design approach and have developed a comprehensive methodological framework that makes this work, which begins with empathy and ends with the definition of clear and measurable usage requirements, possible in the first place.
Interaction design and Usability
Usage requirements evaluation and integration into product development
The successful management of user requirements as well as their systematic analysis and validation through testing form the backbone of optimal product development. Being able to discover what solutions customers are looking for, what action goals they pursue and what skills they possess is one of the key competencies for a company today. In our experience, a good mix is the be-all and end-all here: by observing real user behavior, empathetically putting oneself in the customer’s context and systematically evaluating usage data, it is possible to generate robust requirements. Since efficient requirements management is of central importance for our work, we have set up a process that allows us to incorporate the users’ interaction with the product into the development process right from the start. Past results of this approach have shown that the usability of a product can be significantly increased in this way.
Optimize your product-service-systems
Experience Design with Iconstorm
Designing digital and hybrid products
This is our core competence as a design agency, from first scenarios to the efficent implementation in agile processes. Our human centered approach to design focuses on fast prototyping that helps synchronize value proposition and usability with feasibility and viability. Ask us about product design if your project focuses on an excellent user experience.
In interaction design, relationships are being shaped: between brands, users, and products. The overarching goal is to create trust. Ask us about interaction design if your project focuses on UI and the intuitive interaction between users and touchpoints.
Prototyping and co-creation
We support our clients in implementing co-creation methods within their product development. This approach focuses on integrating end user, partners, and other stakeholders in the process right from the get-go. Co-creation is an efficient way to achive a user-centric product development or to elevate it to a new level.
With strategic design we can develop a user-centric architecture for your product ecosystem. This will create relevant experiences that remain a positive memory with the end user.
Together with a client, we can formulate a strategy for qualitative user research. This enables us to discover previously undetected requirements within the project that lead to more customer value as a result.
Enterprise UX projects, for example a digitally supported product-service-system with a consistent user experience, feature a high degree of complexity. Such major projects demands a lot of experience. An important aim is to increase the connectivity of design as a cross-sectional task within the organization. Our toolchain is able to support a seamless design process that is geared towards reducing complexity and increasing productivity.