Design Research in R&D
In our understanding, research and design belong together just as much as research and development, because research is already a very essential part of the design process. As designers, we not only develop possible answers in the innovation process; our human- and user-oriented perspective also helps to systematically open up new ideas and possibilities.
Crucially, design research is practice-oriented, takes a different approach and asks different questions than other disciplines, going beyond mere technological or economic feasibility. At the same time, our methods help to deal with uncertainty in a more structured way, to reduce complexity and to specify development. Strategic Design is thus a valuable addition to existing innovation approaches, and pre-development or the accompaniment of industrial and development projects are a natural part of Iconstorm’s DNA.
Design Research in practice
Design understood as research is first and foremost a way of acting. Design helps in technology research and idea development as well as in the consolidation, explorative concretization and qualitative evaluation of development approaches. By systematically staking out and exploring spaces of possibility, we unearth relevant information about customers, their values, and contexts of use. In the process, we thereby help to avoid blind spots and to specify the “fuzzy front end” of development. Our methodology, which is oriented towards results and the creation of artifacts, is thus a helpful approach for developing better products more quickly, because sketches, models and prototypes enable abstract ideas to quickly take shape.
Integrate Design Methods in Research and Development
Design Research with Iconstorm
Entwicklungsprojekte und Designstudien
We frequently support clients in their Research and Development to outline new goals or visions in product development. Design methods function as a valuable addition in this area. We help to view the process from new perspectives and to establish a basis for deciding on future priorities.
Design Research: Management, Support, Coaching
We support you in integrating design as a strategic instrument in our organization’s processes. We can approach this using brief sprint formats or long-term cooperative projects, with the goal to establish Design Research as a part of your R&D.
Visioneering the next
Markets change fast and get disrupted on a regular basis. So preempting future developments, or even leading them, becomes an essential skill for organizations. We have build a framework of design methods that you can use to systematically explore your path to radical innovation.
Are you looking for an experienced partner that supports your R&D with design methods? Just give us a call.
Jochen Denzinger is an experienced industry and product designer, as well as a member of the board at Iconstorm. Jochen focuses on Human-Centered Design, UX Design, hybrid products, as well as industry, and R&D processes, among other areas. He has worked with clients from many different industries and will be glad to help you with your inquiry.