Transformative Innovation Projects
Innovation can be transformative on many levels. Transformative to your business, user experience and product development process, in its impact on the environment, society and even our perceptions and expectations of reality.
Our approach to innovation is holistic. That’s why our multidisciplinary team can audit the whole eco-system of your brand or zoom into the smallest detail of a product. You’re welcome to choose the entry point for your innovation project in product development, prototyping, user experience or design-led business model development, tailored to your needs or vision.
STRATEGIC DESIGN FRAMEWORK
Innovating in an immersive learning space
With our Strategic Design Framework we adapt the design process specifically to your organisational culture and your classic or agile planning environment. We generate an immersive learning space that aligns all stakeholders involved in the project towards a common goal. This ensures that your innovation reaches its market. In addition, we help you to practically expand your understanding of design as a strategic tool within the context of our collaboration. All of this enhances your organisational capacity to innovate beyond the scope of your project with us.
We are interested in developing a collaborative partnership with our clients, one project at a time. To explore what we can do together, check out the different levels of design projects we offer.
System design projects
System design projects, such as a digitally supported product-service system with a consistent customer experience, are marked by a high level of inter-connectedness. The design process is, accordingly, geared to continually reduce complexity. At this level, strategic designers take on a double role as facilitators and creative contributors. At this level, strategic designers take on a double role as facilitators and creative contributors.
Talk to us about system design for any project that relates to the question: ‘How can we use digital technologies to design and sustainably maintain ecosystems?’
Interaction design is the level where relationships are shaped. It aims to generate trust and entails the design of the interactions of brands, users and products.
Talk to us about interaction design for any project that revolves around the user interface or the interaction of human and machine.
In product design we use a human-centred approach and rapid prototyping to ensure customer value and usability are considered in equal measure to feasibility and viability.
Talk to us about product design for any project that requires an outstanding user experience.
Communication design includes icons, logos and visual design style guides. With our holistic design approach we can zoom into the smallest product detail and the visual design language of a brand. By taking over the communication level of the products we design, we can ensure the consistency within the ecosystem of your brand.
Talk to us about communication design if you would like to improve the visual communication quality of your product.
In good company
Since the founding of the company in 2004, Iconstorm has served a number of national and international corporations from industry enterprises to ambitious digital startups.