Iconstorm designing the next – strategic design agency / Frankfurt am Main

Designing the Next

Iconstorm is the leading German Strategic Design Agency. Based in Frankfurt am Main, we have supported clients in implementing ambitious innovation projects and anchoring design methods and mindset in their processes since 2004. The focus is on meaningful innovation that brings together technology, people, business and sustainability. Our team has expertise in all areas of design and also includes experienced consultants and coaches as well as an in-house development unit for digital products.

Strategic Design Ladder
Innovative by Design
Strategic Design makes companies more innovative on multiple levels: in terms of products and services, collaboration and processes as well as sustainable business models.

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Strategic Design Toolbox
Try it yourself
We have prepared a Miro board with instructions plus canvasses for a Strategic Design sprint. Just download the canvasses there and test them with your team in an ongoing project.

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We support clients in the following areas:

Image: Experience Design
Experience Design
We optimize existing products and services. Our team is at your disposal for conceptual design and implementation.

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Image: Meaningful Innovation arises between the dimensions of human context, technology, business, and sustainability
Meaningful Innovation
In a joint project, we create something different: Meaningful Innovation that enables your company to take the next leap.

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Image: Transformative Projects with the Strategic Design Framework
Transformative Projects
Run a project with us to systematically integrate design into your innovation strategy. Can be done ad hoc and in already running projects as well.

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Featured services

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Design System Development
Introducing a design system is worthwhile if you want to ensure a consistent user experience on numerous different channels. Design systems enable new processes between your designers and developers and eliminate errors and redundancies. This reduces the effort required to ensure consistency and frees up resources for the actual improvement of your product.

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Image: Strategic Design Sprint according to our free climbing metaphor
Strategic Design Sprints
Making innovation a strategic part of corporate development is a major task and requires the appropriate organizational structure. Our Strategic Design Sprint helps you to create a culture in which knowledge and information can circulate freely and people-centered work patterns enable strong networking between all departments.

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Image: ICO LP Sustainable Business Design
Sustainable Business Design
We design long-term sustainable business models from a holistic value-first perspective. Our Strategic Design framework provides the basis for developing Meaningful Innovation in a co-creative process to bring together business and human context with environmental needs and technological requirements. Towards this end, we combine business design with other areas of expertise.

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Usability Management & Universal Design
We support your usability management with the methods of Human-Centered Design. This includes the planning of measures, methods and evaluation, their implementation, the selection of suitable partners and, if required, coaching for your employees. Good usability of products is a central component of a positive user experience and ensures safety, accessibility and sustainable use.

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Design Research in R&D
With design methods, we can add another perspective to your research and development processes. Design offers a user-oriented approach that not only solves problems “hands-on”, but also identifies previously undiscovered opportunities. Not only do we support corporate clients, but we also enjoy and frequently participate in public business development projects.

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Systematically develop your design competence

Industry leaders worldwide have shown that improved design competence has a positive impact on organization, operations and corporate culture. Companies that use design as a strategic tool transform key challenges such as digital transformation, recycling management and customer centricity into opportunities and successes better and faster. We see ourselves as a design agency of a new type, which promotes the development of design competence in organisations by fostering it in joint projects.

We love challenges where we can support you with our strategic design know-how. With strategic design, projects become immersive learning spaces for the development and transfer of design competence. Openness and transparency enable close cooperation and lively participation in finding the right answers.

Bild: Einige Partner von Iconstorm
Some of our innovation partners, with whom we were able to realize great projects. If you are also interested in working with us, we look forward to hearing from you!

Get in touch


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Business Model Design
Strategic Design for a new Fitness Brand
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You are facing strategic design challenges or have projects that require immediate action? We cover all stages from corporate innovation to business design and User Experience. We are happy to help organizations large and small achieve their full potential in digital business strategy and product design.

Our design philosophy Our Strategic Design Framework

Looking for a job? Come work with us!