From a fitness app to full-fledged health manager
There are now hundreds of fitness apps for all kinds of end devices, but there is still a lack of a comprehensive functional logic and platform. Customers are forced to choose from a complex range of products and become familiar with the limits of applications only in their everyday life. Professional fitness studios are also not included and some sports or relevant data on fitness and health are not properly recorded by the trackers. With Anyfit, we took a different approach: integration was the main focus. Together with the German subsidiary of a Chinese manufacturer of fitness equipment, we developed a prototype using the LeanUX approach, which can be supported by all stakeholders. The work included the development of a business model.
You are facing strategic design challenges or have immediate projects that require direct action? We cover all stages from corporate innovation to business design and User Experience. We are happy to help organizations large and small achieve their full potential in digital business strategy and product design.